We just sent variants of this email as the official kick-off

Help build a hospital in a needy part of the world that will serve over 100,000 people — where critical health services are three hours and a day's salary away.

We ask you for your support as I climb the tallest mountain in the continental USA on July 8. Mount Whitney is 14,500 feet high and I have been training diligently to do a round-trip in one day -- an extremely strenuous and ambitious goal. You can learn more and donate at http://www.hospitalforhope.com.

This email is sent with many people's dreams, tears, blood, and sweat. Please help us spread the word for this worthy cause by forwarding this message to 5 friends.

Cheers, Amit